This reminds me of cars, Detroit Raw Power VS Japans efficient motors.  2 completely different ways to do the same thing.  This one is interesting as I’ve done a lot of European travel and I’m very familiar with the green running man.  I’d like to hear our in-house designer’s views on this topic, so I’ll try to get them to comment on this article for everyone to read.

Read the whole article here

“The classic American emergency exit sign—the bold red letters spelling out E-X-I-T—seems at first glance like an unimpeachable bit of sign design. The contrast between the letters and the background renders it highly legible, the illumination stresses the importance of the message, and the color is evocative of both fire and fire-safety devices (fire extinguishers, fire engines, fire alarms, and the like). If you’re reading this in a coffee shop, cubicle, or other public place, pause and look around you; it probably won’t take long to find that glowing red beacon.

But people in the rest of the world—at least, the kind of people who spend time considering how to mark a means of emergency egress—think our simple red sign is completely nuts. Many other countries use some version of the ISO standard, a symbol developed the late 1970s by a Japanese designer named Yukio Ota and adopted for international use in 1985. This take on the exit sign goes by the informal name “the running man,” and looks like this:”

Peter Shankman, the founder of Help a Reporter Out (HARO) and The Geek Factory, gave the people at the NJ Business Marketing Association a great talk on how he thinks about and uses social media to make his businesses successful. Thank you Peter, thank you BMA and thank you fellow Lwer Derrick, Christine, and David for attending with me.

Here’s what I took away from the talk

Grow your personal brand
Peter was big on the individual. Businesses don’t do business with people. People do business with people. Your business is a reflection of the people that run it. He wants everyone to develop their personal brand through social concepts like texting (twitter, facebook, linkedin, etc.), phone calling, and (yes) snail mailing notes. A quick side note on snail mailing notes. Last month we were hiring for project managers the people who are standing out in my head are the ones to followed up with a personal hand written note. Its all about doing something different to capture the minds of people. So go forth and start building your personal brand, its going to define you in the future.

Plan for backup??!!?
Peter made a great point stating that he was always told to “have a backup plan”. Why? Why not concentrate on a the plan for success? It’s better than concentrating on the plan for failure. My take is that when you have to plan for failure, what you are planning is costly thus increasing its risk. In Peter’s world (and ours) big things evolve from small things. Start small, start fast, and start now.

Information is free
The world as we knew it was broadcasted to us from only a few sources. Print, radio, and television were all broadcasted from a few to many. The internet is making information free and creating a many to many relationship. Breaking news doesn’t come from CNN anymore, it comes from twitter. In this world we are creating views of the world at the exact moment it happens and sharing that view with people all over the world.

Ask your customers, how they want to get information
There is so much information out there and so many ways to take it in. We listen to podcasts on the commute into work, we read blogs with the morning coffee, we check facebook status when we come home and sit down. We have developed routines of digesting information. So how do you get your information to your customers? Ask them. Talk to your customers often and ask them how they would like to get your information.

Peter says the Social Media is having other people do public relations for you. Here are is 4 fours of social media:

1. Be transparent - it will help you connect with people and if you don’t say it, people will still find out
2. Be relevant – media is fractured so ask your customers how and what they like to hear from you
3. Be brief - our attention spans 140 characters at a time (or 2.7 seconds)
4. Stay top of mind – talk to people often

Again thank you Peter for the great talk.

I had a conversation with a guy the other day, and he told me about his son’s personal password tragedy. The kid really liked an online game. He played it often and accumulated a lot of valuable in-game items; magic swords and armor. One day another guy in the game convinced his son to give up his password. The guy stole all of his son’s equipment and left his character essentially naked.

The bright-side of this story is that his son learned a valuable lesson about password protection, privacy, and security within the safety of a game. As upset as the child was, the damage wasn’t irreparable.

My message is simple, teach your children to keep passwords secret.

After you teach them, they can choose to ignore you as a teenager… But that will be on them, you did your job.

Teach your children to practice safe computing.

Syndicated by The Geek Whisperer

Didn’t mean to go off topic, by NJ is bankrupt but everytime they try to cut people out to save money, it turns into a huge protest and I’m tired to paying some of the highest property taxes in the nation….

Medical Acoustics Lung Flute

“People with chronic obstructive pulmonary disease might be able to scale back on their meds by instead using this $40 reusable instrument (also a PopSci Best of What’s New award winner) that sends vibrations into the lungs to break up mucus. Make sure to check out the video of the Lung Flute in action, starring Senior Associate Editor Bjorn Carey and His Mucus.”

Insulin Made From Flowers

“Americans with diabetes shell out some $132 billion a year for insulin, which usually comes from genetically engineered yeast or bacteria. But Canadian scientists can make it cheaper. They inserted the human insulin gene into the common safflower plant, which churns out the drug for a fraction of the cost. Just 25 square miles of the crop could make insulin for the entire world.”

Popular Science and google have teamed up to put all 137 years of popular science magazine online…. 137 years… damn!  Read the whole story here.  Hopefully magazines like Popular Science will be able to survive in the digital world.

Here is an excerpt of the article that appeared on CNN.com.

More than 100 people, many of them dressed in black, are expected to gather around a coffin Thursday to say goodbye to an old friend.

The deceased? Internet Explorer 6.

The aging Web browser, survived by its descendants Internet Explorer 7 and Internet Explorer 8, is being eulogized at a tongue-in-cheek “funeral” hosted by Aten Design Group, a design firm in Denver, Colorado.

The memorial service will feature a coffin holding a “body” that has an IE6 logo for a head. Attendees are expected to eulogize the Microsoft browser by sharing remembrances, some of which have already been posted on the company’s online funeral invitation.

“I feel terrible admitting this, but … I never really liked him,” posted someone who gave his name as Eddie Escher. “He had so many hang-ups, and he looked awful — especially in his later years. But… he was always there when you needed him. You have to give him that.”

Internet Explorer 6 isn’t exactly dead yet, and in fact remains widely used. But in recent years, it’s been eclipsed by newer, faster browsers that are better equipped to run the Web’s latest bells and whistles. Google Docs and Google Sites discontinued support for the browser Monday, and YouTube will follow suit March 13.

“The web has evolved in the last ten years, from simple text pages to rich, interactive applications including video and voice. Unfortunately, very old browsers cannot run many of these new features effectively,” wrote a senior product manager in a Google blog post. He urged users to upgrade to more modern browsers.

Read the rest of the article.

David Kroth – Feb. 6

David Phillips – Feb. 25

Maria Tromba – Mar. 10

Steve DiMeglio – Mar. 24

RJay Haluko – Mar. 30

We wish you all a very Happy Belated or Future Birthday!!! Rock On~

Congratulations Marek and Flore! Welcome to the wonderful world of wed lock

But that’s how I got introduced to wedsite.com. My good friend and non web developer created a lovely online experience to introduce us all to his wedding plans.

Big props to wedsite.com for allowing couples to communicate their very special wedding plans.

Now, this won’t replace the formal invitation, but there are so many ways that this is a fantastic supplement.

• more information
• will keep me up to date
• photos
• music
• background (As I haven’t had the pleasure of meeting the bride to be yet)

Moreover, their pricing is great and you can get your own domain and a keepsake CD.

BTW – 4 out of 6 people who signed the guestbook complimented the website

And no, I do not work or get paid from wedsite.com to say this. Being in the web world, I get tons of friends asking me how much would a wedding site cost and this is my response.

“Pioneer of online job search starts over again

Bill Warren founded an early online job board in the 1990s, helped kick-start an industry and was president of Monster.com, one of the leading Internet career sites. But these days he’s not very happy with the results.

So he’s taking another crack at it, going after Monster, Career Builder and similar commercial job sites. Warren is starting a nonprofit job listing system that could lower the costs that employers pay to list positions and make the process easier and more fruitful for applicants.

He has the enthusiastic backing of hundreds of large companies, including IBM Corp., American Express, AT&T Inc. and Johnson & Johnson, the kinds of employers that spend hundreds of thousands of dollars a year searching for new talent.”

This portion is a great idea that wasn’t in my original idea, but it’s a very clever idea that will help put these websites over the top:
“Companies that belong to the association pay a $15,000 annual membership fee and will receive prominent placement on the “.jobs” Web sites. Smaller companies can purchase a “.jobs” domain name for about $125 a year and then post jobs for free. They can also work through their state employment agencies, which post jobs online at no charge.

At those prices, the new “.jobs” system could be another online innovation that undercuts what currently exists — much as the invention of job boards themselves undermined newspaper help-wanted ads.”